2 New JOB OpportunitieS



Headquartered in Grand Prairie, Frasch is a leading manufacturer of commercial interior acoustic ceiling and wall products, and part of the Catalyst Acoustic Group family of acoustic solution brands. Frasch products are used in office, education, healthcare, hospitality, and retail markets.

Positioned for Future Growth

An extensive manufacturing footprint, state-of-the-art process technologies, and scalable North American distribution capabilities provide a meaningful competitive advantage with excellent brand recognition and a reputation for product innovation and superior service which allow for strong and stable margin performance and robust cash flow conversion. We have a strong company culture and extremely talented employee base as well as a dedicated and invested core Executive Leadership Team.


The Architectural & Design Business Development Specialist is responsible for developing and securing new product specifications for Frasch, primarily within the commercial design community which includes architects, designers, design-build audience. Selling activities include extensive product education explaining not only features, benefits, and applications for Frasch products, but how each product can satisfy application needs of specifiers on projects. The ability to build and maintain relationships within the specification community is critical. This individual will also actively participate in the planning and execution of company marketing activities providing vital input based on his/her interactions with people.


  • Identify, develop, and own the A&D specification pipeline.
  • Qualify, and track opportunities through sale.
  • Demonstrate the value of Frasch products to A&D customers with professional communication thru consistent electronic and face-to-face contact with these constituencies.
  • Manage medium to large Architect/Design accounts while creating demand for all Frasch products and increasing our specification share/position on commercial construction opportunities across N. America
  • Identify new business and/or develop existing business potential through electronic communications
  • Ensure materials are positioned in applications and aid in design selection
  • Develop, foster, and build strong relationships across the A&D community to strengthen and build the brand
  • Identify all decision makers within accounts and execute the selling process.
  • Conduct online product knowledge sessions with customers for all Frasch products (invite Frasch multi-line sales managers whenever possible or as warranted)
  • Deliver pre-scripted sales campaigns to target customers.
  • Manage and actively participate in project tracking collaboration.
  • Collaborate with our independent sales representatives (38 groups) in N. America to maximize results and leverage National exposure.
  • Connect specifiers with reliable installers for opportunity needs.
  • Link the A&D customer to installer where appropriate, with a view to ensuring immutable specifications
  • Provide feedback to internal customers regarding the acoustic needs of the design community
  • Active participation in industry related associations to strengthen client relationships (IIDA & IIDA)
  • Embrace the Customer Relationship Management (CRM) tool and use it effectively to create demand for Frasch products
  • Collaborate with appropriate team members and management to determine necessary strategic sales approaches


  • Must be proficient in digitally communication and tools.
  • Ability to communicate well in digital/virtual environment as well as oral and written formats with all levels of our organization and our customers
  • Knowledge of the complete product line, its applications and performance
  • Experience with marketing, sales, and specification principles
  • Knowledge of the construction industry and the progression of project stages
  • Ability to make professional presentations.
  • Ability to sell products and concepts.
  • Ability to manage multiple priorities.
  • Ability to travel as necessary.


  • Bachelor’s degree in marketing/Design/Business Administration or a closely related field. One additional year of experience may substitute for one year of required education with a maximum substitution of four years.


  • 3-5 years selling experience, preferably in the commercial architectural products industry


  • $85-100K base salary, benefits
  • Robust commission structure.


  • Prefer someone located in the Dallas Metroplex, Chicago, or Southern California.


Please send your resume and cover letter to Angie Magid at





POSITION TITLE: Territory Sales Manager

PRIMARY REGION: Western USA Territory Manager (California, Oregon, Washington, Hawaii, Alaska, Arizona, Nevada, Idaho, Montana, Utah)

DEPARTMENT: Primacoustic Commercial Sales

POSITION REPORTS TO: Primacoustic North American Sales Manager

  Vision: Architectural Acoustics for a noisy world

Mission: We deliver essential acoustic treatment systems to improve sound quality and reduce noise
POSITION PURPOSE: Manage your own regions (own your plan and your prospects and customers) Self directed with team and corporate support. Get in on the ground floor of high growth opportunity.

     Sales Professional (Must):

  • Sales pro - high performance, High energy and discipline Customer first mindset.
  • Consultative selling approach

     Industry / Channel:

  • Construction: MFG., Distribution, Architect, engineering, contractor (related sales role)

More specifically ideal Industries to Draw from:

  • AV integration / Pro Audio (Commercial)
  • Home Automation
  • Office supply
  • Electrical supply wholesale distribution
  • Drywall ceiling tile subcontracting
  • Architectural speciality products
  • AV and Acoustical Consultants / Engineers
  • Acoustic: Manufacturer / distribution
  • Noise and vibration control


  1. Actively manage established and new customer relationships within an assigned territory.
  2. Train and Educate customers on Primacoustic products.
  3. Support design and installation of major projects with key accounts.
  4. Grow topline revenue while meeting margin targets.
  5. Effectively communicate territory activities, both verbally and via weekly written reports, with Regional Accounts Manager, on a timely basis.
  6. Support industry and Company related events and activities, including but not limited to retailer events/demos, trade shows, training schools, and regional training center activities.
  7. Able and willing to work necessary hours to meet all project deadlines, travel when necessary.
  8. Develop mutually beneficial, respectful, and effective relationships with peers to ensure seamless coordination between departments, maximize synergy, and maintain a shared vision, strategy, and focus.
  9. Effectively communicate with a diverse variety of market segments including but not limited to; House of Worship, Construction (Drywall, Acoustic Ceiling), Architects, Consultants, Distributors, Retail Professionals, AV Professionals, Hospitality Industry Professionals, Facilities Management Professionals etc.
  10. Other Duties- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


  1. Active Communications (Verbal, Written, Listening Skills) – Clearly expresses ideas, information, and concerns both verbally and in written format in both positive and negative situations. Actively listens, offers full attention when others speak, gives verbal and nonverbal cues of interest, asks questions for clarification, and paraphrases to ensure understanding. Actively seeks and disseminates information from and to a variety of sources, accepts responsibility for ensuring that people have the current and accurate information needed for success, and asks questions to open channels of communication. Demonstrates group presentation skills, presents information and numerical data effectively, and actively participates in meetings.
  2. Team Player - Identifies with the larger organizational team and their role within it by balancing team and individual responsibilities, sharing resources, responding to requests from other parts of the organization, supporting larger legitimate organizational agendas, and putting the success of the team above personal interests. Exhibits objectivity and openness to others' views, gives and welcomes feedback, contributes to building a positive team spirit, recognizes accomplishments of other team members, and builds morale and commitment to goals and objectives.
  3. Adaptability – Utilizes a flexible approach or method to best match the environment, situation or person. Manages competing demands and is able to adapt quickly and positively to frequent changes, delays, or unexpected events.
  4. Customer Orientation – Views the organization through the eyes of the customer, anticipates and meets customer needs, solicits customer feedback to improve service, responds promptly, and effectively manages difficult or emotional customer situations.
  5. Develop Relationships – Builds and maintains relationships that incorporate cooperation, trust, and respect by devoting the appropriate time and energy to facilitate business transactions. Relates to others while building credibility and rapport, communicates in an honest and straightforward manner, and maintains networks
  6. Initiative – Operates in a proactive manner, identifies needs and opportunities, calculates risks, and takes independent action. Undertakes self-development activities, seeks increased responsibilities, asks for and offers help when needed, and volunteers readily.
  7. Organizing and Planning – Plans, organizes and effectively manages to maximize efficiency and productivity. Sets goals and objectives, prioritizes and plans work activities, identifies specification steps and resources, anticipates problems and develops contingency plans.
  8. Problem Solving& Decision Making– Able to identify problems, solve them, and show good judgment by isolating causes from symptoms, gathering information from a variety of sources, compiling information and solutions, involving others as appropriate, readily committing to action, and making decisions that reflect sound judgment in a timely manner. Able to identify and choose between multiple options, work well in-group problem solving situations, understand consequences of potential decisions, and support and explain reasoning for decisions.
  9. Sales/Persuasion – Establishes rapport and trust while determining customer needs, presents products or services that address the customer’s needs, overcomes objections, offers alternatives, persists and closes while maintaining rapport, and exerts influence over outcome through trust and competence.
  10. Technical Expertise – Training is provided but the job requires an in-depth understanding of the products, technical specifications and application. The regional manager must be able to deal on the same level with Architects and and engineers when promoting the brand and choosing the right products for the job.


  1. Must be able to remain in a stationary position 50% of the time.
  2. Must be able to bend, climb stairs, and continuously stand or walk 25% of the time.
  3. Must be able to occasionally move within the office to access file cabinets, office machinery, etc.
  4. Must be able to lift 10-20 pounds (for example: packages, copy paper boxes, etc.)
  5. Must be able to communicate effectively by listening and also in both written and verbal forms.


  1. Generally, works in a home office environment but may often be required to perform job duties outside of the typical office setting.
  2. This position regularly requires large amounts of time to be spent using and viewing computer screens and equipment, which generally entails regular and repetitive motions.


  1. University / College business / technical discipline and/or equivalent work experience.
  2. Minimum of 3-5 years of Sales experience.
  3. Must demonstrate self-motivation, enthusiasm, organizational skills, and be goal-oriented.
  4. Must demonstrate effective verbal and written communication and presentation skills.
  5. Must be able to travel as needed 20% - 25%
  6. Strong network and relationship building skills, problem-solving and sales skills.

Go to to apply.



CISCA members are entitled to post open jobs on this page.

Postings remain on the website for one month.  To post a position, email Shirley Wodynski at


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